Turn Your TrackMan Range Into a Complete Revenue Engine

Your facility has already made the investment in TrackMan: premium ball-tracking, entertainment modes, data-driven practice, and a guest experience that sets you apart from every range in your market.

But here’s the question most TrackMan ranges don’t ask until it’s too late: is the rest of your operation keeping up?

The most progressive ranges aren’t just investing in what happens inside the bay. They’re investing in everything around it: the booking flow, the pricing strategy, the membership model, the F&B experience, and the data that ties it all together. That’s where EagleEye comes in.

EagleEye is the unified operating system that turns your TrackMan-equipped range from a collection of premium bays into a fully optimized revenue engine.

Here’s how:

Smarter Bay Booking, Zero Friction

Most ranges still book TrackMan bays over the phone or at the counter. That means missed bookings during off-hours, no-shows with no recourse, and staff spending time on scheduling instead of guest experience.

EagleEye’s online booking system lets golfers reserve bays (including TrackMan-equipped premium bays) from their phone, 24/7. Through EagleEye’s exclusive partnership with TrackMan, your platform controls game sessions directly: starting, extending, and stopping TrackMan gameplay in real time. This integration is unique to EagleEye: no other venue management system offers direct TrackMan session control. That means no one’s playing for free, every minute of bay time is accounted for, and guests can seamlessly extend their session from their phone when they’re not ready to stop.

  • Online booking for TrackMan bays with real-time availability
  • Game session control: start, extend, and stop TrackMan play directly from EagleEye, a feature unique to our TrackMan partnership
  • Automated confirmations and reminders that reduce no-shows
  • Walk-in management that fills gaps without double-booking

Memberships That Drive Repeat Visits

TrackMan bays create a natural membership opportunity: serious golfers want regular access to data-driven practice. But most ranges manage memberships through spreadsheets, separate billing systems, or not at all.

EagleEye builds memberships directly into your operation. Offer tiered plans that include TrackMan bay access, range balls, F&B credits, and priority booking, all managed in one system. Members check in with a tap, their benefits apply automatically, and you get real-time visibility into retention, usage, and lifetime value.

  • Tiered membership plans with bundled TrackMan access
  • Automatic benefit application at check-in and POS
  • Usage tracking so you know exactly how members engage
  • Renewal automation that reduces churn without manual follow-up

One POS Across Every Revenue Center

Your range isn’t just bays. It’s a pro shop, a bar, a restaurant, lesson bookings, event space, and maybe a simulator room. Most ranges run two or three separate systems to handle all of this, and none of them talk to each other.

EagleEye’s POS covers the entire facility. A golfer books a TrackMan bay, grabs a beer at the bar, buys a glove in the pro shop, and books a lesson, all on one tab, one system, one receipt. You see every dollar across every revenue center in real time.

  • Unified POS across bays, F&B, pro shop, and lessons
  • Tab-follows-the-guest so spending flows seamlessly across the facility
  • Real-time revenue dashboards broken down by center, time, and guest segment
  • Integrated tipping and payment processing with no monthly fees

Keep Golfers in the Bay, and Keep Them Ordering

Here’s the revenue leak most ranges don’t measure: every time a golfer leaves the bay to grab a drink, you lose bay time, ball consumption, and momentum. They walk to the bar, wait in line, chat with someone, check their phone, and suddenly a 60-minute session becomes 40 minutes of actual hitting. Multiply that across every bay, every day, and you’re leaving serious money on the table.

EagleEye’s mobile ordering changes the equation entirely. Golfers scan a QR code at their bay and order food and drinks directly from their phone, without stepping away from the mat. The order routes to the kitchen or bar, a runner delivers it, and the golfer never breaks their rhythm.

The impact is immediate and measurable:

  • Beverage sales increase significantly when the friction of leaving the bay disappears. Golfers who wouldn’t bother walking to the bar for a second beer will absolutely tap a button on their phone for one.
  • Average bay time increases because golfers aren’t burning 10-15 minutes of their session on a bar run. Longer sessions mean more ball consumption, more TrackMan data, and more revenue per booking.
  • Order frequency goes up. A golfer hitting balls for an hour in the sun will order two or three drinks if it’s effortless. At the bar counter, they’d have ordered one.
  • Game extensions from the bay. Mid-round on Closest to the Pin and running out of time? Tap the phone, add another 30 minutes, and EagleEye extends the TrackMan session instantly, thanks to our direct partnership integration. No walking to the counter, no interrupting the competition. When time’s up, the session stops automatically. No free play, no revenue leakage. No other platform can do this.
  • F&B attach rate climbs across the board. Ranges using in-bay mobile ordering consistently see higher per-guest spending because every moment the golfer stays on the mat is a moment they can order something.

This is the same model that’s transformed revenue at stadiums, movie theaters, and resorts: bring the ordering to where the guest already is, and they spend more. For a TrackMan-equipped range where every bay minute is premium, keeping the golfer hitting and ordering simultaneously is the single highest-leverage move you can make.

The math is simple: a golfer who stays in the bay for 60 minutes and orders two beers is worth dramatically more than one who hits for 40 minutes and grabs one drink on the way out.

Generated image

The Data Your TrackMan Can’t Give You

TrackMan tells you everything about what happens with the ball: launch angle, spin rate, carry distance. But it can’t tell you which guests spend the most, which time slots are underperforming, which members are at risk of churning, or how your F&B attach rate compares to last quarter.

EagleEye gives you the business intelligence layer that sits on top of your entire operation:

  • Revenue per bay per hour: know exactly which bays and time slots generate the most
  • Guest spending profiles: understand who your highest-value customers are and what they buy
  • Membership analytics: track retention, usage patterns, and lifetime value
  • F&B attach rates: measure how effectively you’re capturing ancillary revenue
  • Capacity utilization: see real-time and historical bay occupancy to optimize staffing and pricing

A Premium Experience That Justifies Premium Pricing

The ranges winning right now are selling a premium experience: TrackMan-equipped bays, seamless booking, a craft cocktail at the bay, a personalized practice plan, and priority access for members. When the technology is woven into a complete experience, guests see the value immediately.

EagleEye makes this possible by connecting every piece of the experience into one platform. When a guest books a Premium Session, the system handles the bay assignment, starts their TrackMan game automatically through EagleEye’s direct integration, applies their membership discount, queues their F&B pre-order to the kitchen, and tracks the entire visit, without your staff touching a spreadsheet.

For your facility, EagleEye delivers:

  • Higher revenue per bay through session control and bundled experiences: every minute of gameplay is paid for
  • Stronger retention with membership plans that keep golfers coming back
  • Operational efficiency with one platform replacing 4+ vendors
  • Real-time visibility across every revenue center and guest touchpoint
  • A competitive edge that makes your range the destination in your market
  • Zero monthly software fees: your investment goes into your facility, not your tech stack

Built for Ranges Like Yours

EagleEye already powers some of the most innovative entertainment venues in the country, from multi-bay driving ranges to full-scale FECs with bowling, dining, and events. The platform is built for complex, multi-attraction operations where every guest touchpoint needs to connect.

If your TrackMan bays are the best part of your guest experience but the rest of your operation is held together by three different systems and a whiteboard, it’s time to unify.

See what one platform and zero monthly fees can do for your range.