Point of Sale
A full point of sale for food, beverage, and merchandise, with menu items, categories, modifiers, and flexible pricing. Take payment by card, cash, gift card, mobile wallet, or member account charge on connected terminals with tap, chip, and swipe. Cash drawer management with open and close logs keeps end-of-shift reconciliation clean. Supports Visa, Mastercard, Discover, Amex, Apple Pay, and Google Pay.
- Food, beverage & merchandise
- Menu items & modifiers
- Connected card terminals
- Cash drawer reconciliation
- Member account charge
CRM
One unified guest profile per customer, with contact details, visit and purchase history, lifetime spend, notes, and preferences in a single view. Guest Auto-Tagging applies and removes tags automatically as guests book, pay, and join memberships, so your team can spot VIPs and segment customers for marketing without manual list-building.
- Unified guest profiles
- Guest Auto-Tagging
- Lifetime value & spend
- VIP identification
Memberships
Build membership tiers with their own pricing, discounts, and perks, then let recurring billing handle the rest, with prorating for mid-cycle sign-ups and retries on failed payments. Memberships support a primary member plus additional members, and members get priority booking windows and self-service booking through the member portal. After cancellation, members keep their perks through their paid-through date.
- Membership tiers
- Recurring billing & prorating
- Primary & additional members
- Member priority booking
- Member portal self-service
Experiences
Package your venue into premium offers that sell themselves. An Experience bundles bay time with food, beverage, merchandise, and optional add-ons into a single bookable product, with fixed or flexible duration. Guests can buy Experiences online through the marketplace widget, or your team can upgrade a standard reservation into an Experience with the price adjusted automatically. Included F&B flows straight into a POS order at check-in.
- Bay time + F&B + add-ons
- Built in the Experience Wizard
- Sell online via the marketplace
- Upgrade reservations to Experiences
Marketing
Drive bookings and measure what works. Create promo codes with custom discount rules and track their usage, revenue, and ROI in Promo Code Usage Reports. Pixel Tracking attributes conversions back to your ad spend on platforms like Google and Facebook, and journey webhooks push guest events into the tools you already use.
- Promo codes & usage reports
- Pixel tracking for ad platforms
- Conversion attribution
- Journey webhooks
Gift Cards
Sell digital and physical gift cards online through a website widget or in person at the POS. Guests buy at face value and redeem against the full checkout total, whether that is a reservation, food and beverage, a membership, or a league, with any remaining balance carried forward. Issue, redeem, and track balances all in one place.
- Digital & physical
- Sell online or at the POS
- Redeem across the platform
- Balance tracking
Dashboards & Analytics
Purpose-built dashboards give you a real-time read on the business: Today for the daily pulse, plus Reservations & Waitlist, Bay & Floor, and POS & Inventory. Every metric draws on the same unified data across reservations, POS, inventory, and memberships, and AVA helps you make sense of the numbers and flag what needs attention.
- Today dashboard
- Reservations & Waitlist
- Bay & Floor
- POS & Inventory
